What Is CBD? – CBD 101

CBD is an abbreviation for cannabidiol, a naturally occurring compound found in the cannabis (hemp) plant. This is one of many compounds known as cannabinoids which are found in the hemp plant. Unlike the infamous cannabinoid THC, CBD will not get you high and is legal to consume and possess in all 50 states. More and more people are using CBD on a daily basis to alleviate a wide variety of ailments. It is commonly ingested orally via oil tinctures, capsules, and edibles or applied topically via lotions and balms. This post will serve as an introduction to the immense potential of CBD.

Cannabinoids are a specific class of chemical compounds that interact with your body’s endocannabinoid system (ECS). This system was only recently discovered and is still being researched. What researchers do know is that the ECS is responsible for regulating many biological processes including sleep, appetite, memory, energy, metabolism, and more. Your body naturally produces cannabinoids (endocannabinoids) which interact with two ECS receptors (CB1 and CB2). CB1 is primarily found in the brain while CB2 is spread throughout the entire body. Cannabinoids found in cannabis are synonymous with phytocannabinoids (from the Greek prefix ‘phyto’ meaning ‘of a plant’). These phytocannabinoid – ECS receptor interactions are what give cannabis and cannabis extracts their effectiveness in the body.

Many sources will say that CBD is “non-psychoactive” but a more accurate term is “non-intoxicating.” CBD influences your ECS which is spread throughout your mind and body, so to say that it doesn’t affect your mind is technically incorrect. However, CBD does not induce any significant mind-altering effects like its fellow cannabinoid THC.

CBD’s interaction with your body’s ECS allows it to have an effect on an (almost) unbelievable number of ailments. Unfortunately, due to federal scrutiny, we cannot advertise CBD’s true potential. We encourage you to seek out other trusted sources on this matter. Please discuss CBD with your healthcare professional prior to implementing it into your wellness routine.

There are essentially two categories of CBD products: topicals and tinctures. Tinctures are the most popular CBD product. Topical products range from roll-ons and lotions to salves and balms. Each method has its advantages and disadvantages. For most customers, we would recommend a 500 mg CBD Tincture to start.

• Tinctures: If you’re looking for a faster-acting form of CBD, with the freedom to manipulate or increase your dose in milligrams, this might be the right product for you.

• Topicals: Used on the body for localized support, people choose topicals for their benefits without ingesting the CBD. This method is best with repeated use. 

• Gummies: These are often a good option for people who dislike the taste of CBD, or who prefer it to be pre-dosed.

• Softgels: These are great for avoiding the “planty” taste while ingesting the benefits of CBD and for those looking to pre-dose their CBD.

Products typically depict their CBD content in milligrams (mg). This can range anywhere from 25 mg to upwards of 2500 mg in a single tincture bottle. Other bottles show this value by the amount of CBD per serving. This can make it quite confusing for the uninitiated customer. Regardless, it is vital to take the proper amount of CBD for a pleasant experience.

We recommend starting with 10-15 mg of CBD (in tincture form) twice daily. 

CBD is a natural compound with immense medicinal potential. Medical professionals are still fighting through past stigmas to properly advise patients and the general public on its full potential. Our goal is to produce high-quality and effective CBD and help as many people as possible. We are excited to be a part of the Wisconsin CBD revolution.

Future posts will go into further detail about Full Spectrum oil and the Entourage Effect. Stay tuned!